Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into why accurate financial data matters for making better breeding, marketing, and operational decisions, and how the right tools can simplify back-office chaos so you can spend more time doing what you do best: raising livestock.This isn't about replacing ranchers with technology. It's about giving you the data you need to run a more profitable operation while staying true to who you are. Whether you're a third-generation commercial operator or just starting out, this conversation will help you think differently about ranch finances.Learn more: ambrook.com/liveagHave questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipmentManage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We dig into why trace minerals like zinc, manganese, copper, and cobalt play such a critical role in everything from hoof health to reproduction, and how Zinpro performance trace minerals are designed to make a measurable difference. We also talk through Zinpro® ProFusion®, a complete trace mineral supplement designed specifically for beef cattle, and where you can find it to start making improvements in your own operation. Shop Zinpro ProFusion: https://heyor.ca/iRRTuy Learn more about Zinpro: https://www.zinpro.com/en_na/species/beef/Whether you're dealing with open cows, foot problems, or calves that just aren't thriving like they should, this episode will give you a better understanding of how trace mineral nutrition can help you build a healthier, more profitable herd.

This week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the volatility, and his short-term outlook for cow-calf producers, feeders, and purebred breeders.Episode Highlights:How to book your purebred sale with LiveAgWhat ranchers can expect from our Purebred TeamUpcoming purebred auctions across the countryMarketing opportunities for breedersCurrent cattle market volatility trendsCasey Mabry’s outlook on feeder cattle, calves & replacement femalesWhat ranchers should watch in the weeks aheadWhether you’re planning a purebred sale or keeping an eye on the market, this episode delivers practical insight you can use.👉 Subscribe for weekly cattle-market commentary, ranch stories, and industry updates.

Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide.Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market.Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing purebred@live-ag.comHave questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipmentWorthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiDManage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Richard drops invaluable knowledge on cattle marketing strategies, shares hard-earned truths about the livestock business, and offers practical advice for preparing the next generation of ag marketers.Whether you're a seasoned cattle producer, aspiring livestock marketer, or simply passionate about agriculture, this conversation is packed with wisdom from someone who's bought, sold, and marketed millions of head throughout his legendary career. Richard's philosophy says it all: "Love what you do, work hard, and help others along the way—and never stop being a student of your craft."Thank you to our partners!- Worthington Angus: https://bid.live-ag.com/events/event/185/worthington-angus-7th-annual-fall-sale- AgTexas Farm Credit: https://agtexas.com/- Texas Ranch Sales: https://texasranchsalesllc.com/- Consign in our Dec. 16 equipment auction: live-ag.com/equipment- Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/- Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.comHave questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Chapters:01:18 Intro01:46 Meet our Guest02:48 Richard's Legendary Background06:32 Being a Student of the Market08:36 The First Video Auction in California13:07 Creation of Western Video Market22:00 Understanding the Market