Raising livestock isn’t just a job - it’s a way of life.

Welcome to
We Live It – the LiveAg Podcast. Your source for livestock market insights, management strategies, and real conversations with those who don’t just work in the cattle industry - they live it.

Hosted by Ty deCordova and Casey Mabry, new episodes drop every Thursday.

We'd love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d
Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information.

All Episodes

Latest Episodes

All Episodes
#52

Southeast Cattle Marketing Strategy: Selling More Cattle to More Buyers

We're coming to you live from Hope Hull, Alabama, right out of the brand-new Elite Livestock Marketing Group facility. Ty sits down with Darrell Stokes and Jerry Etheredge of Elite Livestock ahead of their Grass Time Special sale on Thursday, April 23, reflecting on a year of partnership with LiveAg and everything that's been built along the way.From the jump, Jerry and Darrell share what the partnership has meant for their operation — increased buyer base, expanded geographic reach, and load lot goals that weren't just met, but surpassed. Darrell even gave away a vacation to Hawaii to make good on a bold promise. The conversation goes deep on what makes this partnership work: trust, people, and a shared foundation of faith. Jerry wraps it up with something worth celebrating: this is the largest video cattle auction ever held in the state of Alabama. That's not a small thing — that's history being made right here at Elite Livestock and LiveAg.If you're a producer looking to grow your program, expand your buyer base, or learn what a LiveAg partnership looks like in the real world, this episode is for you. Reach out to Darrell and Jerry locally, or connect with the LiveAg team wherever you are on www.live-ag.comThe We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more:https://biozymeinc.com/blog/biozyme-partners-with-liveag/?utm_source=live_ag&utm_medium=podcast&utm_campaign=live_ag_podcast_march00:00 – Welcome & Live from Hope Hull, Alabama00:56 – Jerry Etheredge on the LiveAg Partnership01:26 – Exceeding Load Lot Goals & the Hawaii Vacation02:10 – Rep Group Growth: Wesley, Mississippi, Louisiana & Florida02:41 – What Makes the Partnership Work04:48 – The People Behind LiveAg: Whitney, Mitch & Shawna05:10 – Built on Faith: The Kingdom Vision06:05 – Starting Every Sale with Prayer & the National Anthem06:21 – The Grass Time Special Sale Overview07:30 – Young Producers in the Stocker Business08:46 – Breaking Down the Sale Lineup: Yearlings & Calves09:33 – Cleveland Landing Cattle10:26 – Florida Cattle & Drought Conditions11:42 – Largest Video Cattle Auction in Alabama History12:04 – How to Partner with LiveAg13:41 – Closing Thoughts & God Bless
#51

A League of Their Own: The Head-to-Head Auctioneer Contest Goes National and Heading to Las Vegas

What started as a casual idea between two Oklahoma cattlemen is turning into one of the most ambitious auctioneer competitions the livestock industry has ever seen.Ty and Casey sit down with Sam Stamper of Checotah Livestock and auctioneer Brian Marlin to break down A League of Their Own, a head-to-head auctioneer contest that's already paying out serious money and is about to get a whole lot bigger.Sam and Brian walk through how the concept grew out of their rodeo and match-roping roots, and how a phone call from a mutual friend eventually landed them in Oklahoma City drawing the whole thing out on a napkin with the LiveAg team. What they've built in year one is already turning heads — nine world champion auctioneers, weekly payouts, and over $63,000 paid out to competitors with zero entry fees.Here's what they get into:- The origin of A League of Their Own and how the head-to-head bracket format came together- The 2026 finals field — five world champions, two reserve world champions, an international champion, and more- What the payout structure looks like: $25,000 to win, $15,000 for second, $10,000 for third- The 2027 expansion plan — 66 auctioneers, 33 sale barn hosts, a March Madness-style bracket, and a $10,000 qualifier bonus- The big announcement — the 2027 A League of Their Own Finals are headed to the Golden Nugget in Las Vegas, Nevada, in partnership with LiveAgAll contest rounds will be broadcast live on LiveAg's YouTube channel. Visit live-ag.com for sponsorship availability and follow A League of Their Own on social media for updates.The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more:https://biozymeinc.com/blog/biozyme-partners-with-liveag/?utm_source=live_ag&utm_medium=podcast&utm_campaign=live_ag_podcast_march00:00 — Welcome & Guest Introductions01:03 — Sam Stamper: Growing Up in Beggs, Oklahoma02:20 — The Jim Bob Cross Connection & Leasing the Checotah Facilities03:16 — Brian Marlin: Learning the Trade Under Brian Little & 20 Years Behind the Mic04:45 — The Origin of A League of Their Own: How the Head-to-Head Concept Was Born06:14 — Year One Recap: World Champions, Weekly Matchups & the Competition Field07:22 — The 2025 Finals Payout: $25K to Win, $15K for Second, $10K for Third08:06 — How the Weekly Payout Structure Works — $63,000 Out With Zero Entry Fees08:56 — The 2027 Expansion: 66 Auctioneers, 33 Host Barns & a National Bracket11:16 — The Big Announcement: A League of Their Own Finals Coming to Las Vegas11:51 — How LiveAg Got Involved13:39 — The Qualifier Format & How Young Auctioneers Get a Shot15:32 — Spectator Involvement and What's Coming Down the Road16:23 — Barn Matchups Will Be Broadcast on LiveAg'16:56 — How the Barn Fee Structure Works & What Host Barns Stand to Win18:11 — Final Thoughts: Building Something on a Kingdom Foundation21:13 — How to Get Involved, Sponsorship Opportunities & Contact Info
#50

Cattle Market Resilience: Live Cattle Rally, Tight Supply & Strong Auction Demand | Weekly Market Update

The cattle market continues to show strong resilience despite plant strikes, high fuel costs, and global uncertainty. In this week’s We Live It Weekly Market Update, Ty DeCordova and Casey Mabry break down the latest trends impacting beef cattle prices, feeder cattle demand, and livestock auctions across the country.This week’s highlights include: • Live cattle futures pushing higher • Feeder cattle prices showing continued strength • Tight cattle supply supporting the market • Greeley plant strike impact on slaughter numbers • Strong demand at recent livestock auctions • Feedyard competition for limited inventoryWith slaughter numbers running near 410,000 head compared to 500,000 in previous years, supply remains tight and continues to support stronger cattle prices. Futures markets also pushed higher, with June live cattle reaching the 243 range and feeder cattle continuing to show strong momentum. Ranchers, cattlemen, and livestock producers should stay informed as market conditions continue to evolve.Subscribe for weekly updates covering: • Beef cattle markets • Livestock auctions • Feeder cattle trends • Rancher insights • Cattle industry newsThe We Live It Podcast brings real-world cattle market insight from producers and industry professionals who live it every day.The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. At Blue Reef Agri-Marketing, personal connection is the first step to clarity and confidence in a volatile market. Whether you have a quick question, want to talk strategy, or need a fresh perspective, they're here to help. Contact their team here: https://bluereef.ag/contact-blue-reef/
#49

Leading with Purpose in the Livestock Industry: BioZyme CEO Lisa Norton

What does it take to lead with purpose in the livestock industry?BioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture.In this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nutrition programs. Through LiveAg’s nationwide video auction platform, producers who invest in premium nutrition and sound management can better showcase their cattle to a competitive national buyer base.This conversation highlights: • Leadership in the livestock industry • Building strong teams and company culture • The importance of fermentation and nutrition science • Value-added marketing opportunities for producers • The future of data-driven cattle marketingAt the end of the day, good cattle start with good management, strong partnerships, and the right people behind them.Subscribe for more conversations with leaders who truly live it.The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. 00:00 Highlight Clip 01:03 Show Intro 01:18 Welcome & Lisa Norton Introduction 03:05 BioZyme Company Overview 05:40 Leadership & Company Growth 08:15 Hiring the Right People in Agriculture 10:02 Company Culture & Team Building 11:35 Lisa Norton’s Career Journey 15:45 Innovation & Fermentation Technology 19:29 The Future of Livestock Industry 21:50 Leadership Philosophy 23:20 Closing Thoughts
#48

Texas Panhandle: Markets, Mindset & the Future of the Cattle Industry

In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Andy Holloway of Canadian, Texas, for a grounded conversation straight out of the Texas Panhandle.They cover what producers are seeing in the market right now, how replacement females are fitting into long-term strategies, and why staying connected to industry conversations matters more than ever. From local insight to bigger-picture policy and market signals, this episode is about thinking ahead, building relationships, and staying sharp in a changing cattle industry.If you’re in the business, thinking about getting in, or just want to stay informed, this is one worth listening to.The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here.  00:00 Intro & Welcome 01:45 Life & Ranching in Canadian, Texas 05:30 Current Cattle Market Conditions 10:15 Replacement Females & Long-Term Strategy 16:40 Building Relationships in the Industry 22:10 Staying Ahead of Policy & Trends 27:30 Texas Panhandle Perspective 32:00 Final Thoughts & Takeaways