Katy Holdener Producer

Katy Holdener

Katy Holdener's journey in agricultural communications began on her family's row crop farm in California's Central Valley, where she developed a deep appreciation for the industry. After earning a degree in Agricultural Communications and Economics from Oklahoma State University, Katy has been fortunate to work with respected organizations such as the American Hereford Association, American Angus Association, Superior Livestock Auction and BioZyme, Inc. These experiences have provided her with valuable insights into seedstock and commercial livestock marketing. Katy strives to create effective marketing strategies that support the company and its consignors.

Appears in 66 Episodes

#46

What Consumers Want from Beef in 2026 | Raise Well + Source & Age Explained

This week on the We Live It Podcast, Ty deCordova and Casey Mabry sit down with Doug Stanton of IMI Global to break down one of the biggest new announcements in value-added cattle marketing — the Raise Well program. If you're wondering: How do I add more buyers on sale day? What claims actually matter in today’s market? What are retailers and consumers demanding in 2026? Is Raise Well different from CARE or Natural programs? Should I bundle verification programs? We cover it all. Doug walks through the evolution of third-party verification programs including:  • Source & Age  • NHTC (Non-Hormone Treated Cattle)  • Natural  • CARE sustainability platform  • Angus Link & GMS  • And now… Raise Well Raise Well is an animal welfare-based, natural, traceable program already approved by Whole Foods and being utilized by retail supply chains. It represents a growing shift toward consumer-driven beef standards and gives producers another opportunity to attract new buyers. The key takeaway? You don’t build premiums overnight — you build buyer pools. The more programs you qualify for, the more options you create on sale day. If you're marketing feeder cattle, backgrounding calves, or selling through video auctions, this episode will help you understand how third-party verification adds market access and protects long-term buyer relationships. Subscribe for weekly conversations built by cattle people, for cattle people. #RaiseWell #IMIGlobal #CattleMarketing #VerifiedBeef #WeLiveIt
#45

From Feedlots to the Big Leagues: Dick Monfort on Building Beef & Baseball Dynasties

Recorded live at Colorado Rockies home turf, Coors Field, during Stockmen at the Stadium, this episode is one we’ll never forget. We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a conversation that bridged two iconic American institutions: beef and baseball. Long before stadium lights and opening day crowds, Dick was riding pens at four years old, feeding cattle alongside his grandfather in northern Colorado. He helped lead one of the most transformative eras in the beef industry, from shipping live animals to pioneering boxed beef, to scaling plants that harvested over 100,000 head per week. He lived through razor-thin margins, near bankruptcy, plant start-ups, industry reinvention, and the relentless grind of feeding a nation. Then came a curveball. In the early 1990s, the Monfort name became tied to Major League Baseball when the Rockies franchise was awarded to Denver. What started as a $95 million investment turned into one of the most recognizable brands in professional sports. Today, Dick’s legacy spans feedyards, packing plants, and a ballpark that seats more than 50,000 fans under the Colorado sky. In this episode, we talk about: Growing up in a three-classroom schoolhouse outside Greeley Feeding cattle year-round on Colorado’s Front Range The shift from carcass beef to boxed beef Running a packing plant at 26 years old The ConAgra acquisition Why cattle genetics today are better than ever And how running a feedlot compares to running a Major League franchise What makes this conversation special is the humility. Dick speaks with deep respect for the cattle industry, calling it the business that “helped feed the world.” For us, recording this episode inside Coors Field felt like a full-circle moment for agriculture. Dick, thank you for your time, your candor, and the blessing of this conversation. It was an honor to sit in your stadium and talk about the industry that built it. If you care about cattle, leadership, grit, or the evolution of American agriculture… this one is for you. 🎧 Listen now and don’t forget to subscribe to the We Live It Podcast.
#44

The Power of Stock Show Support: Investing in the Next Generation of Agriculture

In this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts. We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B-Que joins the conversation to talk about legacy, full circle moments in the cattle industry, and why getting youth involved in showing livestock is critical to the future of agriculture. From stock shows to mentorship, business leadership to faith in the next generation, this episode dives into: • Youth involvement in showing livestock  • Building leadership in the cattle industry  • Supporting the next generation of producers  • The importance of community in agriculture  • Full circle moments in Texas cattle country If you care about the future of the livestock industry and the young people stepping into it, this conversation is one you won’t want to miss. 🎧 Listen now and join us as we continue telling the stories of the people who live it every day. 00:00 – Welcome from Cooper’s | 20,000 Head Selling Today  01:00 – Introducing Mary Russell & Berry Cooper  02:00 – Mary’s Background at Higginbotham (36 Years in Insurance)  03:30 – How Higginbotham Got Involved in the Stock Show  04:30 – Buying the Grand Champion “Snoop Dogg”  05:30 – Emotional Moments in the Sale Ring  07:00 – Berry’s Story: From Showing Steers to Judging & Leadership  09:00 – From County Agent to Corporate to Cooper’s BBQ  11:00 – Why Supporting Youth in Agriculture Matters  12:30 – The Character of Show Kids  14:00 – The Power of Mentors: County Agents & Ag Teachers  15:30 – The Networking Power of Livestock Shows  17:00 – Small World Ag Stories & Lifelong Connections  18:30 – Final Thoughts on Investing in the Next Generation
#43

Weekly Cattle Market Update: Weather, Feeders & What the CME Index Is Telling Us

This week on the We Live It Podcast, Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now. With winter weather shutting down sale barns across the South, the guys break down how light cash trade is impacting the CME Feeder Cattle Index, January contract settlement, and what that means heading into February. They also unpack last week’s Cattle on Feed report, regional supply differences, grain prices, and why feeder cattle remain historically strong despite choppy day-to-day moves. Short, practical, and straight from the field. This is a market check you can actually use. 📌 Topics covered:  • CME Feeder Cattle Index & January settlement  • Weather disruptions across Texas & Oklahoma  • Cattle on Feed report takeaways  • Northern vs. Southern supply differences  • Grain prices, feed costs & market sensitivity Have questions or want us to cover a specific topic next week? Drop them in the comments.  00:00 Introduction & New Weekly Market Update Format 00:50 Denver Trip Recap & Weather Challenges 02:45 Winter Storms Impacting Sale Barns 03:35 Lack of Cash Trade in the South 04:00 How Southern Closures Affect the CME Feeder Cattle Index 05:45 January CME Feeder Cattle Contract Settlement 06:40 Cattle on Feed Report Overview 07:30 Placements, Marketings & What the Numbers Really Mean 09:15 Regional Differences: Northern vs Southern Cattle Supplies 10:10 Market Sensitivity to Slaughter Levels 10:55 Outside Markets: Grains, Feed Costs & Commodities 12:00 Feeder Cattle Strength & Near-Term Outlook 12:45 Upcoming Purebred Sales & Closing Remarks
#42

State of the Cattle Market: CattleFax CEO Randy Blach on Supply, Slaughter & Market Direction

CattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market. Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattle market analysis to break down what’s really driving today’s prices and where the industry may be headed next. In this episode, Randy digs into: Why cattle prices remain historically strong How tight cattle supply is shaping the market What changes in slaughter capacity mean for producers Where we are in the cattle cycle and what comes next How demand is holding up across the beef complex What cow-calf producers should be watching right now With decades of experience advising ranchers, feeders, packers, and policymakers, Randy brings clarity to a market often clouded by noise. This is a fundamentals-first conversation focused on supply, demand, and disciplined decision-making. If you’re a rancher, feeder, or cattleman trying to understand the forces shaping today’s cattle market, this episode delivers context you can use. 0:00 Why cattle prices are historically strong right now  2:10 How today’s demand is holding together  5:30 What the market is already pricing into 2025–2026  8:40 The real story behind tight cattle supply  11:15 Why supply matters more than headlines  14:00 Where we are in the cattle cycle  14:40 Slaughter capacity and why it’s a bottleneck  16:15 Heifer retention, cow numbers, and herd rebuilding  20:30 What these fundamentals mean for cow-calf producers  25:10 Market volatility vs. long-term fundamentals  30:00 What Randy is watching most closely right now  36:00 Demand risk, supply discipline, and market balance  39:30 Reading the road ahead for cattle prices
#40

Raising Cattle in Florida: Beaver Yoder Shares His Story, Family Legacy, and Life in the Southeast

In this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community. Beaver shares his family’s long history in the agriculture industry, what it was like growing up in Florida cow country, and how ranchers in the Southeast adapt to a landscape unlike anywhere else in the United States. From year-round management to differences in forage, Florida ranching requires grit, creativity, and a deep connection to the land. Together, they dig into:  • Beaver’s family background and how he got his start in the cattle business  • What makes Florida ranching truly unique  • Challenges and advantages of running cattle in a subtropical climate  • The community, traditions, and people who keep the Florida cattle industry thriving  • Beaver’s work with the Elite Livestock Marketing Group and his passion for serving producers across the Southeast They also preview two major upcoming LiveAg sales:  • The Dec. 11 Video Auction featuring more than 9,000 head  • The Stockmen at the Stadium Video Auction coming January 15 at Coors Field Whether you run cattle in Florida, the Southeast, or anywhere across ranch country, this conversation offers a genuine look at the heart behind the industry. Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
#39

What Lenders Look For When Financing Ranch Equipment and Land

Rising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn from United Producers, Inc. (UPI) to demystify ag loans and help you understand what lenders are really looking for. Hollie breaks down the key differences between financing land versus equipment, what documentation you need to have ready, and the common mistakes that can delay or derail your loan application. Whether you're a first-time borrower looking to expand your herd, a young producer trying to get started, or an established operation upgrading equipment, this conversation will help you approach financing with confidence. We cover real-world examples of ranchers who've successfully secured financing for herd expansion and equipment upgrades, plus the action steps you should take before ever walking into a lender's office. Financing doesn't have to feel overwhelming - it's a tool that, when used strategically, can help move your operation forward. Key Takeaways: What lenders want to see: records, credit, cash flow, and collateral Tips for first-time borrowers and smaller operations Questions you should ask lenders before signing anything How to prepare your operation for financing approval Ready to put this into action? Register now for the LiveAg End-of-Year Live Virtual Equipment Auction on December 16th. Browse tractors, balers, trailers, livestock handling equipment, and more from trusted operations across the country—then get pre-approved for financing to make your purchase happen. Whether you're upgrading your operation or adding proven machinery to your fleet, this is your chance to invest strategically in equipment that works as hard as you do. Register to bid: https://heyor.ca/wg21Sg
#38

Blending Tradition with Technology: Modernizing Your Ranch Finances

Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year. Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into why accurate financial data matters for making better breeding, marketing, and operational decisions, and how the right tools can simplify back-office chaos so you can spend more time doing what you do best: raising livestock. This isn't about replacing ranchers with technology. It's about giving you the data you need to run a more profitable operation while staying true to who you are. Whether you're a third-generation commercial operator or just starting out, this conversation will help you think differently about ranch finances. Learn more: ambrook.com/liveag Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
#37

Building Better Herds | How Trace Minerals Impact Performance, Fertility, and Overall Herd Health

Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy.  Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We dig into why trace minerals like zinc, manganese, copper, and cobalt play such a critical role in everything from hoof health to reproduction, and how Zinpro performance trace minerals are designed to make a measurable difference. We also talk through Zinpro® ProFusion®, a complete trace mineral supplement designed specifically for beef cattle, and where you can find it to start making improvements in your own operation.  Shop Zinpro ProFusion: https://heyor.ca/iRRTuy  Learn more about Zinpro: https://www.zinpro.com/en_na/species/beef/ Whether you're dealing with open cows, foot problems, or calves that just aren't thriving like they should, this episode will give you a better understanding of how trace mineral nutrition can help you build a healthier, more profitable herd.
#35

The People Behind the Platform: How LiveAg's Purebred Team Connects Seedstock Producers with Buyers Nationwide

Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country. Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide. Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market. Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing purebred@live-ag.com Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
#34

Richard Stober: Revolutionizing Cattle Marketing & Preparing the Next Generation

In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry. Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Richard drops invaluable knowledge on cattle marketing strategies, shares hard-earned truths about the livestock business, and offers practical advice for preparing the next generation of ag marketers. Whether you're a seasoned cattle producer, aspiring livestock marketer, or simply passionate about agriculture, this conversation is packed with wisdom from someone who's bought, sold, and marketed millions of head throughout his legendary career. Richard's philosophy says it all: "Love what you do, work hard, and help others along the way—and never stop being a student of your craft." Thank you to our partners! - Worthington Angus: https://bid.live-ag.com/events/event/185/worthington-angus-7th-annual-fall-sale - AgTexas Farm Credit: https://agtexas.com/ - Texas Ranch Sales: https://texasranchsalesllc.com/ - Consign in our Dec. 16 equipment auction: live-ag.com/equipment - Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ - Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Chapters: 01:18 Intro 01:46 Meet our Guest 02:48 Richard's Legendary Background 06:32 Being a Student of the Market 08:36 The First Video Auction in California 13:07 Creation of Western Video Market 22:00 Understanding the Market
#30

BioZyme's Alan Lee: 40 Years of Sure Champ Show Supplements

Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock! Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades. 🏆 What You'll Learn: The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain Smart Why Sure Champ is celebrating 40 years of show ring success Real stories from the show trail (the good, the bad, and the hilarious) How research-proven supplements give your stock the competitive edge Behind-the-scenes insights from three dads who've been there From the cow-calf operation to the show ring, BioZyme's products have become household names in the livestock industry. Alan breaks down what makes their supplements different and why generations of stockmen trust their animals to BioZyme nutrition. Whether you're a seasoned show dad, just getting started, or somewhere in between, this episode delivers laughs, lessons, and the inside scoop on products that help livestock succeed both in and out of the ring. Perfect for: Stock show families, cattle producers, livestock exhibitors, 4-H/FFA participants, and anyone interested in livestock nutrition and show supplements. Learn more about Biozyme: https://biozymeinc.com/ Learn more about SureChamp: https://surechamp.com/ We'd love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information. 00:00 Intro 01:37 Stock show dad update 02:35 Meet Alan Lee, VP of business development at BioZyme, Inc 07:58 SureChamp products for small ruminents 10:45 BioZyme's saftey and research  19:30 The team behind the brand 25:55 Family stories 30:01 Why 4H and FFA programs are so important
#27

Cattle Market Madness: How High Can This Thing Go?

Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer. But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market conditions, while Ty shares his practical insights as a cattle trader on protecting assets and helping customers capitalize on premium opportunities. What's driving this crazy market? The guys dive deep into the tightest beef supply in U.S. history, how the dairy industry is getting creative with dual-purpose cattle, and the impact of Mexican feeder cattle import restrictions due to new world screwworm concerns. Plus, with green grass everywhere and plenty of rain and hay this summer, the feeder cattle market is riding high. The latest Cattle on Feed numbers are eye-opening – inventory down 1.6%, placements down 6%, and the Commitment of Traders data shows cattle feeders have more hedges on than ever before. Casey's advice? Focus on what you haven't sold yet and stay bullish, because this market doesn't look like it's slowing down anytime soon. From video auction prices going through the roof to feed costs being more affordable than normal, this episode covers everything ranchers need to know about navigating these unprecedented market conditions. Perfect for: Ranchers, cattle traders, anyone trying to make sense of this wild market – and folks who enjoy a good South Texas pig-buying adventure story!
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