welcome to We Live It the Live A podcast
Your source for livestock market
insights management strategies and real
conversations with those who don't just
work in the cattle industry they live it
Here are your hosts Ty De Cordova and
Casey Mabry
This is a blooper real
blooper Welcome to We Live It the Live
Act podcast with Tidy Cordova and Casey
Mabry Today joining us is Jacece
Thompson from Billings Montana
international champion auctioneer Um so
Jace we'll just kind of jump right into
it Um kind of fill us in on your
background kind of where you're from how
you got in the industry your family
history and all of that Well first of
all it feels like I'm being interrogated
for a crime right now the way you guys
are looking at me Uh but yeah we're in
beautiful Fort Worth Texas I appreciate
appreciate you guys having me on Uh I
guess where do I start i guess uh I'm
I'm a third generation auctioneer third
generation in the cattle business Uh my
grandpa started down there in Wyoming He
still lives in Lander operates there in
that Wyoming area but he started from
nothing He was dead broke and uh just
kind of got the wild hair to do it and
and started what what is now a really
really big business there He handles a
lot of ranchers cattle down there in
Wyoming Um and he's he's really built I
would say an empire the way I look at it
you know But uh and then my dad started
down there in Wyoming He operated there
for when he was about my age for
probably 10 years or so And then uh I I
don't have my timelines right I'm sure
but operated there for about 10 years or
so Um my grandpa owned Riverton and so
he worked there and then worked at a
handful other barns across Wyoming and
then he moved up to Billings Um and Pat
Gogggins hired him up in Billings and my
dad's been there ever since and he
started uh quite a large business there
in Billings and the surrounding areas as
well So um and then I've I've grown up
uh I was born in Lockwood there on a
background lot that we had and uh worked
there my whole life kind of grew up
working in the yards working uh at the
feed lots Um kind of what I guess I had
no other choice in a sense but you know
I enjoyed it and and kind of was able to
learn from from the ground up and grew
up working there at the feed lot working
there on the yards was able to be around
it and learn a lot and then kind of
started getting into the auction side of
it and the rest is history You know the
first time I ever heard your dad I guess
he was selling peepers red Angus bull is
me and my dad were sitting and my
brother was sitting in a sail barn one
day and come across peeper sale and your
dad was selling it and that's kind of
how I got to know your dad We bought a
mini bulls from peeper red angles and he
uh I love to sit in front of him and buy
cattle Yeah he was he's one of a kind
And um that's kind of when I heard about
you and when we was looking at and
hiring our auctioneers for live a u your
name kept getting brought up and I said
I I didn't I'd never heard of you and so
matter of fact I never even listened to
you We sat down had dinner that one
night and and
here we are and Jace asked me he said
well how did you hear me have you ever I
ain't heard you I I ain't never heard
you sell but I hear good things about
you and I know your family Your family's
real deep in the industry Uh really
really respect your dad Uh he's a great
great man Um and when I called and
visited him about it he was it was
Anyways so that's kind of how it come
about you here There was a dinner one
night in Billings Montana out of the
blue And uh then about two weeks later I
heard you sell
bull somewhere And I told Jason I said
"I don't know why we'd hired this guy."
And uh but no we pick on we pick on
Jason a lot around here because What
were you What were you gonna do if I
sucked what were you going to do if you
had me there really wasn't a plan B Fire
you
But but I guess we would have probably
fired you But you're still here so you
didn't suck The apple doesn't fall far
from the tree though right that's right
You guys got to lean on genetics I mean
you get that genetics is a key thing in
this industry whether it is people or
cattle So you kind of got to lean on
that a lot So no it's pretty pretty cool
to watch you grow up or hear about you
grow up hear about your industry
standard hear about your people I mean
that's that's what it's all about here
at Live A is the relationship with the
foundation of the families And I mean
it's just it's neat to watch the next
generation rise up and Yeah And that's
that's kind of what I like so much about
Live Egg you know is is the foundation
of of members and reps and and employees
that you guys have built up you've kind
of um done it with the future in mind
you know and you want some some youth in
there and some people who have have had
some experience in the industry even
though they may be young and kind of
build some future in it How old are you
22 My gosh Do you remember in your 20s
pretty sure I was still eating my
boogers Me too I wasn't thinking about I
wasn't thinking about a a long-term
vision but um that's another thing when
we sat down with him and and talked
about goals and and what he what he sees
and he's a one thing I liked about him
He he thought 10 years out or 15 years
out He was for his age it really shocked
me for him to be as businessminded and
and I'm bragging on him now and I give
him a hard time all the time So I don't
want to build him up too much cuz his
head's already a little big So we got to
pump the brakes every once while But
he's a phenomenal young man in the
industry that that you want to attach
yourself to and watch him grow and it's
pretty neat So um well I imagine I mean
you think about it you probably didn't
spend a whole lot of time watching TV
when you were a kid right i mean you
were sitting out there with your dad and
running that growy yard and all that
stuff Probably when you were young I
mean 12 13 14 years old Oh yeah Well and
I think that was a huge benefit too And
I don't know what you guys' childhood
was like but I got to spend a lot of
time outside you know we had a couple
thousand acres right across the street
and you know I love playing outside you
know even as as a young kid And I think
just having that freedom and being able
to to kind of explore it and it's such a
benefit to to a young person because not
not all kids get I mean it was it was
that's true So special to be able to
just have all that there and and be able
to get dirty be able to work you know
and I just think it's uh kind of an
important part of the development You
talked about your grandfather Were you
like right up against him all the time
or was he was he in a different location
no he was down in in Wyoming which
they're about four four and a half hours
south You know we spent a lot of time
our family was real close growing up
Still are Um you know kind of uh my
dad's side Um all the cousins were real
close spent all holidays together Um and
I I I've always been really close with
my grandparents but I wouldn't say I
spent a lot of time with them growing up
Yeah Um but you know in the last since
I've started auctioneer and especially
my grandpa and I have become real close
and uh he's helped me out a lot We've
done some deals together and it's you
know just been a privilege to be able to
be close to him uh in the in
business-wise in the last four years But
we've always been close as a family you
know growing up Yeah No I think that's
probably super important and I think
it's I think it's very interesting and I
watch I've I've been had the luxury of
meeting lots of different families and
my background where I grew up is way
different uh than than most everybody
and everybody's got different
backgrounds but it's interesting to
watch like you talk about your
grandfather and the empire that he built
and then your dad goes off and kind of
does his thing Uh and then it looks like
you're wanting to go kind of do your own
thing as well and kind of pave your own
way and not just kind of fall in line
And there's too many families that um
you look and it's like everybody tries
to just mandate what that person's going
to do and come back and fold into the
operation and then those operations
don't survive long term Um but you guys
are all trying to pave your own way and
I mean it's interesting how young also
you are with that insight and that
foresight to do that So yeah Well I
think it's important like I would I
would always you know I've traveled a
lot I've never moved out of my hometown
but I've traveled a lot and been able to
experience different things in my
travels But I think it's extremely
important uh like we or my dad uh sells
for the sheelbines and they mandate that
their their kids go out and and do
something somewhere else and you know go
get a degree go live somewhere else and
just I think that experience and that
diversity can bring a lot even if you do
come back to the operation it brings a
lot of benefit to the family operation
But I think you have to kind of make
yourself unique with your experiences
Yeah Yeah I would agree I would agree
But um you also competed in in the LMA
championship world championship
auctioneer contest last week and and
also by doing that you you put yourself
out there to be a spokesperson for the
industry So kind of what does that mean
to you and and how how does all that
work and kind of fill us in on the
contest stuff yeah Yeah So I started
doing the contest I never really was a
big fan of them It was funny I always
kind of thought like I was all these
things are just for show and you know I
didn't think there was anything special
to them and I ended up kind of making
myself go to one and then I went to one
and I'm like man I learned a lot you
know I brought a lot home that that uh
made me a better auctioneer you know
whether it was big things or or just
little tiny you know minute things you
know and so they started to add up these
things that I learned at these contests
and they made me so much of a better
auctioneer So anyways fast forward I
started going to the um world livestock
auctioneer championship Went to
qualifier two years ago in Torington
qualified and went to the worlds Um had
a great experience You know you meet so
many people It's uh it's also the the
championship is in conjunction with the
LMA convention So you got industry
leaders from all over the country and
they're all meeting about important uh
industry issues And so it's just like
it's really cool to be a part of and at
that convention and you learn a lot But
uh the contest this year was in Dunlap
Iowa Omaha Nebraska And uh there was 30
of us there's 31 but there was a
gentleman had some injuries from a car
accident so he didn't make it but
there's usually 31 Um there's 30 guys
and it was a really fierce competition
and they had a heck of a lot of good
cattle there in Dunlap and uh we we were
able to showcase our skills and but uh I
don't know what I ended up we've been
joking about it I don't know if it's
fourth or ninth but Well you're the top
10 Made the top 10 Yep Made the top 10
which in my opinion is is that was a
tough group up the top 10 I mean the
whole deal was tough but then that top
10 What's the youngest person that's
ever won it will they let a 22y old win
are they going to make him get in the
top 10 about eight years in a row if I'm
if I'm m I might be mistaken but was
Ralph the youngest one to win it or was
um Blaine Lots won I know Blaine Lots
won it when he was I think 20 Yeah Oh
wow Yeah There there's been a couple
younger guys but uh I I think the norm
would be you know 30 Yeah Well I've told
I've said this before on this podcast I
mean you don't really get any kind of
clout in this industry until you're 40
Yeah Right Yeah Way ahead No wonder they
let Wade win it
He had a He got over 40 so they finally
let him win it Um they felt by default
You've been here so many times By
default he got it You're supposed to
give him a They was tired of seeing Wade
weren't they yeah So
the way this year Once you win it they
don't let you do it anymore Yeah You
can't go back But you spend a year you
know they give you a pickup and and they
arrange a bunch of appearances for you
and you go around I think Wade did 40
this year Yeah He's overachiever Yeah He
And I think he's older than 40 isn't he
yeah He would probably I think me and
him were close to the same age He might
be a little bit older than me He might
be 44 or five So they kind of aged they
kind of aged him out Yeah Get a little
long in the tooth So the competition
like for the people that don't know
about it like what's day one i mean like
so kind how long is it what's it do kind
of give us a detail So the convention
would be let me see the convention would
be six days long technically or I guess
five or six days long Um but the contest
you know they take you over take you to
the the auction barn kind of give you
the initiation the rundown You meet the
auction owners Uh this year Dunlap gave
us a local sponsor So like usually the
host market will give you a gift And um
instead of they they did give us a gift
but they also had a someone from the
community because Dunlap's such a small
community Had someone from the community
sponsor us uh get get us a night's hotel
room and um so we all had our our own
local sponsors So we met them It was
cool and it brought the community into
and you know all those local sponsors
were at the barbecue and it was just it
was it was really community oriented But
um so they take you there You go through
orientation Um and then there's an
interview portion of this contest which
How' that go i hate it Went better than
last year but I struggle with it being
up there being under pressure It's kind
of hard to talk to people isn't it oh I
know Especially Wade Wade is up there
making faces at me trying to screw me up
But uh so you go through the interview
portion that's 25% of your score So you
do that uh your second day of the
contest and then you go and do the live
auction portion Uh I usually sell eight
drafts in the prelims and then if you
make the top 10 you sell 10 drafts Um so
it's it's pretty cut and dry but uh I
think having that you know LMA
structures it to you know they want you
to be a spokesperson for their industry
and um that interview score being 25%
you know it shows your ability and and
to to get up and and speak and which I
obviously need more polishing on but get
up and speak in front of people and and
test your knowledge as well Yeah So
let's say we're there's somebody out
there that's watching this thing that's
a younger uh person that wants to become
an auctioneer someday and maybe they
want to win the world championship Like
what things to you I mean like I look at
you as no different than any kind of
professional athlete right um because
you're using one of your physical
attributes or your mental attributes to
do it Like what do you do to mentally
prepare yourself you know throughout the
year what are things how like if you
leave there and you're like man this is
what I need to work on Like what do you
do i mean is it on a daily basis weekly
basis driving down the road let's let's
kind of talk about that How do you
develop your skill and how do you hone
it yeah it takes a lot of time to to
develop your chant you know Um I would
say my chant came easier than my
mechanics of it Uh so I've had to put a
lot of work into the mechanic side of it
but um you know you just spend time
driving down the road It's spend
repetition It just takes time You got to
do it and do it and and correct little
tiny things And um so I think once you
develop your chant you know that's
that's the easiest part And then I've
learned you know just getting into to
the auction side of it I've learned the
most by just doing it And I've told so
many people that like when I was first
starting
even if it was a pots and pans auction
or any auction that I got the chance to
sell I made it a point to go and do it
You know even if I knew it was going to
suck or it would be a wreck I made it a
point to go and do it because even if it
doesn't go well you learn what not to do
or you learn how to handle those
situations So I would say that was a big
thing that I did for myself like
preparing myself career-wise and
developing myself career-wise Um and the
other big thing is you got to have a
mentor You got to have somebody You know
my dad and grandpa both were big and I
always talk about them but also I mean I
get to sell with some of the best
auctioneers in my opinion in the world
every day You know I sell with Bill Cook
there at Billings Lifestyle Commission
and he's just incredibly knowledgeable
and he's been a wealth of knowledge to
turn to and a great mentor and become a
good friend too But um you got to have a
mentor as well You got to have somebody
to help you Um somebody who knows and
somebody who can kind of take you under
their wing Um it it sure expedites the
process But I would say that those are
the two things for for developing your
career And then for me I sell enough
sales a week to where I can kind of get
my practice in while I'm selling or at
the sale So it's not like I do
exercises or anything for it you know
it's just a it's just enough repetition
And uh I've kind of I've kind of uh been
able to hone my skill No I think one of
the biggest points you talk about is
like the mentors and so is there
somebody you try to mimic yourself or
mimic after or you're like I'm just
going to create my own Yeah No I think I
think it's important I think
auctioneering that's kind of the the
cool thing about it is it's your art you
know and everybody has their different
style Um I I tried to be unique I tried
to be Jacece Thompson you know but
inevitably when Ty Thompson is teaching
you or or Warren Thompson's teaching you
you you you know pick up some of their
their habits Hopefully all the good ones
too Oh yeah Yeah So what I know you've
traveled a lot Where's one of the unique
most unique place you was able to go
sell and then what is the kind of the
strangest thing you ever sold
um I Well I would say the most unique
place That's easy I I went to South uh
South Asia for quite a You're tough with
words honestly
Spent uh spent two years going over to
South Asia selling equipment selling
equipment construction equipment and I'd
say probably the most unique thing was
over there We'd sell ambulances and also
I mean everything you can imagine
Anything that's got wheels and a motor
we sold Did you auctioneer did you Did
you translate your uh your chant into
Mandarin no Mandrin's in China Oh okay
Uh they He's not good with geography at
all He's not good with words I'm not
good with geography right yeah we uh No
that most of those guys speak English
over there so it was pretty easy
actually But uh you know your bid
catcher So how'd you get into that uh
there's a gentleman from Great Falls his
name's Kelly Fischer He's done those
equipment auctions forever and uh they
were looking for a younger guy to get
into it and needed me to fill in a
couple sales and uh just started doing
it and and uh kind of things started
working out better over here than than
it was over there So I kind of pursued
this So I think about that like whenever
I was 19 years old I'm like trying to
figure out I was I was in probably
Stevenville going to city limits and not
necessarily focused on anything else
He's going to South Asia and selling
ambulances Yeah And here we are and Yeah
Mhm So what's when you were 22 were you
were in the you grew up in the business
didn't you and did you No you didn't
When did you get what age did you kind
of start so I mean I so I went to
college at Texas Tech and like after I
got done there went to graduate school
and so I would have been 20 probably 24
or something and I went to work for
Cargill and actually um like I've bought
cattle from that year dad had fed or
whatever but I lived in Torington
Wyoming Oh okay Uh for a few years
buying fat cattle and so like mine has
all been like just through different
people that have given me experiences or
given me opportunities to do it So yeah
I'd have been like this 25year-old that
didn't know anything about cattle
feeding for the most part or feed yards
cuz I grew up down the road from here
and there's not really any industrial a
in around Fort Worth Texas anymore Right
Right So um but but to your point like
there's guys that I think about like
there's a feed yard Um when I moved to
to torington and I bought cattle for 18
months or so but you're really just
going through the motions of going "Okay
I'm looking at these cattle I think
they're okay I'm going to buy them from
this guy What's my and and Cargill would
give you the order to buy cattle You
just buy cattle and hope they worked
out." Help me learn And so um so then
I've learned through those people and
just trusting them and then so I would
treat him right on buying cattle and
then you know learn throughout the way
So then I'd learn where are these cattle
from who had them what are they or they
set of yearlings are they a set of
calves because then the result was way
different each and every time So So you
I it sounds like you would agree in in
my statement that you have to have
people to help you 100,000%
And and a lot of times I bet I bet you
didn't always you know knock a home run
on those Cali B I bet you made plenty of
mistakes that Absolutely They called us
a million-dollar babies right like you
they you made your mistakes along the
way Now and I say this all the time I've
got younger guys that work for us now
that you know at Blue Reef and it's like
man whenever you they you bring those
guys on board or whoever that is you're
like it's okay to make it's okay to be
wrong Um it's not okay to just
continuously stay wrong right so you got
to learn from it and adapt and move on
Um and so I mean like it's funny because
I think through all this AI that we're
in today and you know like these
different you know AI platforms chat GPT
whatever that is and a lot of these
people listening to us don't know what
that is but there's going to replace
people's some people right Oh yeah And
the people that try to adapt and learn
it's not going to replace them That's
kind of Have you seen some of the stuff
on that AI it's kind of scary It's a
little bit a little bit nerve-racking
Yeah The video stuff is what scares me
more than anything you know cuz you can
make people believe fake and everything
Oh yeah Make it really believable Yeah
So
yeah No I I would say that's uh I mean
I'm I'm young but I can say that with
confidence that like you got to
especially in this industry you got to
have somebody and and
it's you can do it on your own but you'd
have to really bust your butt You know
you you got to tie yourself to some
really good industry leaders and people
that have been in it for a while And
that was what's so fortunate about me
was I was lucky and fortunate enough my
dad stuck me in front of a lot of really
really knowledgeable people in this
industry And you know they can put you
in a place but it's your your duty to
learn it They're not going to just force
feed you And you got to grab on their
coattails and kind of learn as you go
And you know I was I mean I I told him
this all it took me a little while to
figure it out but I told him all the
time before he passed that how grateful
we me and my brother were of of the
positions he put us in and the people he
put us around And uh I mean it's just
that some of that's just priceless You
can't put a figure on it So you got to
have a mentor I've talked about that at
length about this industry is really
really short on the world is short on
talent right because it's pretty easy
just to go through life and not really
push harder Yeah And it's the people
that want to push harder and do things
that kind of excel And so um I think
that it's it's you wanting more It's
your family uh that gives you the
ability or the enabler to do that But
man if anybody wants to be part of this
industry honestly there might be some
14-year-old boy that wants to be you
someday Yeah And then it's going to be
how you how you react If somebody
reaches out to you and goes "Hey I want
to really do that I mean more than
likely you're going to go "Hey I'll take
you under my wing or whatever." Right
Well that was a the first impression
means a lot to me And when I the first
time we sit down I seen more I seen five
years 10 years down the road with him
more of a
leader and a and a go-getter like we all
were when we was that age that okay you
you can tell he's going to work and he's
not going to He's 10 years ahead of
where I was Oh that's what I'm talking
about No doubt I mean yeah Now now that
I know him I'm thinking boy turned into
a charity case real fast Well what what
do we do here but um some days I wonder
but uh anyways no it's it's it's pretty
you know I think that that's a that's a
hard part too about our business and I'm
I might have trouble wording this
correctly but I think like as a young
guy going in like you didn't grow up in
it at all You just were like I want to
go in You My dad trained thoroughbred
raceh horses Yeah So you have I mean if
you're going to get into it you have to
work You have to be at the bottom of the
totem pole for a while and it's hard
work and it sucks So if you don't really
like it to be able to work your way up
that totem pole is I think that's where
it gets most people You know you know
young kids might be like "Oh I want to
try it." And then they're like "Oh this
sucks." You know they're working pin
back or you know 30 below And you got to
do it It's part of paint troughs and
water troughs Yeah But you got to like
it You got to enjoy it And if you don't
enjoy it it's it's so much work and it's
so demanding that it's you know you're
you're much better off to go do
something else if you don't like it you
know Don't you think i know I agree 100%
I just you got to love it to be in it
And yeah I think this industry like when
I I think back to whenever I was like
you know a sophomore in college and I
wanted to go I knew I wanted to go to
the meat industry Uh I don't know what I
didn't know what I wanted to do Um but I
knew I wanted to go into the into that
industry into what capa you know
capacity I didn't know it was I did not
know I mean if you would have told me
when I was in in the middle of school
that I was going to be managing risk for
feed yards
um or cattle feeders I would have that
would have never even crossed my mind I
just knew that I needed to go get a job
right and so the the thing that allowed
me to move into all these different
things um is what any job that I had I
don't care if I was working on the kill
floor in Pasco Washington as an intern I
met the guy that was you know wheezing
rotting the cattle whether he was a line
worker or the guy that was managing the
plant and really just really wanted to
understand the people and how they got
to where they're at Um and then over
time what's weird I was having a
conference call yesterday
uh with a producer of mine and you know
just talking about the meat business and
then all these people this network of
people that just have come across you
know in different things um because I
was able to take the time and just learn
from And I was it wasn't like I was just
intentionally trying to network You like
try to learn the people then you build
the network and that's a byproduct of
learning the people right oh yeah Um and
then it's like funny when we were
sitting there talking about uh it didn't
it took me like 10 minutes into this
podcast to realize that you're Tai's son
and I've never met him before Aren't you
supposed to research your guest before
you now that's the best part about the
best part about because then it allows
us to not have anything like canned
right and it allows me personally but
what's I it just hit me and like I've
never met him before but like just
through relationships I've bought the I
bought the guy's cattle and there's been
lots of different I mean I can probably
rattle off 10 names of people that
associate and there's just like this a
little bit of degree of separation there
But um no it's just that's my favorite
part of this business is you sit down
there and you go "Man I knew this guy
and did this or and I had been in the
industry terribly long You know 15 16 18
years something like that." But
that's my favorite part Ty Ty's been in
it a long time That's all that gray hair
and that beard Hey look he was not going
to pick on me I think he just from the
front of that beard I think I He ruined
that when I walked in the doors this
morning
Well you know you got to give you a hard
time or you'd think you'll make you'll
start thinking we like you So um
anything else we want to talk about i
mean you got want to kind of talk about
Never mind I'm not going to bring that
up So I'm just going to turn back to the
camera Um we good we got anything else
we want to discuss i got tons of stuff I
want to talk about No market's on fire
It just continuously gets on fire and
and I I'm telling you it's it the
market's so high now that you're
starting to get people that are like
even the people selling cattle that
going "Man maybe this thing needs to
back off just a little bit." Uh but we
just continue to uh escalate the market
uh leaps and bounds and kind of new
highs every week Well everybody called
for a high the last time and they called
for a high the last time and it just
keeps going higher Um there there's a
new packing plant that just started up
sustainable beef there in North Plat I
don't know how many cattle they killed
The one that Cassie you know they they
killed 80 head that first deal I don't
know how they're running I haven't
really heard but um it just shows that
uh the dynamics in the industry just
continue to shift Numbers remain
extremely tight Um I was talking a
minute ago with a guy and it's just
interesting how much rain we've gotten
across the country My goodness So we've
got feed that's really cheap We have
grass that's very plentiful And so uh
there's lots of incentive to hold on to
cattle and make them big whether you're
in a feed yard or out on grass And so
that's just going to keep cattle off of
the market for sure So um with all that
we got to continue to manage You know
any any risk management that a guy's
done is I mean in his mind maybe not
paid off Yeah Uh but we now that we've
gotten these levels we got to be
extremely careful was talking to a guy
this morning about that risk management
and he was you know he said it it it's
tough right now to doing it but it's a
must because this could take if
something does happen I mean this could
take generations away So we got to be
careful and manage it as we go Oh it's
insane I mean we we advance the market
you know in the north 30 bucks in like a
very very short period of time And and
so the the thing that I was thinking of
the other day is like in 2020 let's just
say even before COVID and all that other
stuff the market would would range
between $1 and 130 Okay So $1 on fats
130 on $1 to1 130 Yeah Um feeders were
sub two bucks
Um
there's guys that hedged feeder cattle
this fall at 250 and now the market's
sitting at 310 That's a $60 rally We've
taken cattle and more than doubled them
uh over that I was looking at a monthly
chart Uh Scott and I were going over
this yesterday and for the last four
years we've only had two monthly
setbacks The rest of the time the
market's just advanced and gotten higher
So
that's all great and that's fun and it's
exciting and it's you know you're
sitting and going man this is all you
know all that stuff But what we want to
make sure is people don't just get
caught off guard if this thing does
correct or this is no this is not the
stock market This is a commodity um we
will overproduce this commodity at some
point because now a guy that had a
hundred cows couldn't pay couldn't pay
his bills you know four years ago and
now a guy with a 100 cows is a wealthy
guy right and you could pay for land and
do different things you know and so
maybe that's the way it should be but
that's not the way it's typically been
in this industry
Well speaking of how high the market is
today at 13:30 we have a sale We got
right at 9,000 Catalon Uh it's on RFDTV
and uh live-ag.com
So if you're in the market to buy a few
uh we will have a international champion
auctioneer starting us off today and
then a world champion auctioneer
finishing up today Well X world his
reigns over formerly known as world
champion auctioneer So uh we also want
to invite you throughout the summer We
got some sales coming up June 26 26 I'm
I got trouble with words too made June
26th we'll be at the Formstead Inn in
Ship Shawana Indiana That deadline is
June 17th Uh July 24th we'll be at the
Hilton Garden in in Boise Idaho That
deadline is July 15th And August 14th
we'll be at the Hangar in Casper Wyoming
That deadline is August 5th So if you
want to consign to those cattle go to
live-ag.com look up one of your local
reps uh get with them and we'll we'll
get you consigned up and get your cattle
marketed for you Um thank everybody on
social media for joining in and watching
the podcast and supporting the We Live
It podcast and live a uh just thank
Casey and Jace for being on here today
Um I know we give Jace a hard time but
he is a really good young man and comes
from an awesome family So want to thank
you for joining us and trusting us and
being part of the team So thank you Um
once again hit subscribe and like I
better add that in there for Katie so
she don't shoot me So hit that Well they
got you trained up on this social media
stuff They do I mean Katie she's kind of
been whooping me for a little while on
this So hit subscribe hit like and once
again thank y'all God bless